Here is a good example of marketing and Identity Preservation. Rebellion Popcorners are made with IP non-GMO corn from 59 unique farms in Nebraska. The product can be traced back to these specific growers. This is one example of a trend that may be getting some traction. Below is a graphic from their web page, which outlines how they can trace back 100% of where the product originates. The growers are happy because they can get a higher price for their IP grain. Consumers are happy, especially those that are hysterical about commodity crops and GMOs. Once again, this is capitalism in action; where there is a demand supply will surface.
“Most of the time in production agriculture, you produce the product and it’s treated as regular old raw commodity. You don’t ever know what happens with it. You dump it at the elevator and it’s gone. But to see the actual chain complete with this product from that field is really special.”
-Jim McGowan, McGowan Farms