Why not label Proud?

Soylent CEO Rob Rhinehart holds a bag of the finished product inside a warehouse in Oakland, California, where the company runs its business on Sept. 9, 2013.
Soylent CEO Rob Rhinehart holds a bag of the finished product inside a warehouse in Oakland, California, where the company runs its business on Sept. 9, 2013.

Soylent, a meal replacement drink, is turning the tables on the labeling controversy. The word soylent is a conglomeration of the words ‘soy’ and ‘lentil’. The company proudly uses GMO ingredients, and although only available over the internet is taking a totally different stance on the labeling issue. While the rest of the world is running consumer-scared for the hills trying to skirt the labeling issue by removing GMOs from their products, Soylent is embracing the labeling requirement. Their product is designed to simply ‘feed people’ in an efficient manner. The product itself is not very tasty, but is designed to give nutrients in proper ratios.┬áThe focus here is to feed people efficiently, which is also the impetus behind the GMO movement (which is something the non-GMO camp has lost sight of). With a growing population, this is a worthy goal. Unfortunately, with Soylent’s less-than-marketable taste and it’s odd name (see the movie, Soylent Green), it’s hardly the poster child for GMOs.

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